About us

Joyli was founded to bring back what modern families are missing: real, screen-free bonding time between mothers and daughters—through the magic of spa days that create lasting memories.

We started Joyli because, as parents ourselves, we felt the guilt of saying "just five more minutes" while our daughters were glued to screens. We remembered the afternoons we spent with our own mothers, painting nails and feeling special—and we wanted to give today's families that same gift. Our approach is simple: Quality comes first. Every product should be safe, premium, and built to last beyond the first use. Second, we design with intention, creating experiences that spark real connection, not just entertainment. And finally, we believe memories are priceless—so we craft products that turn ordinary Sundays into traditions worth repeating. Happy bonding!

Best,
Amy & Emma

Our 4 Core Values

Our 4 Core Values

Connection Over Screens

We believe real bonding happens face-to-face, not through devices. Our products are designed to create the kind of quality time where conversations flow naturally and memories are made—no Wi-Fi required.

Nostalgia Meets Modern Parenting

Our brand is rooted in the joy we felt as children playing beauty salon with our mothers. We bring that magic into today's world, helping families create the traditions they'll treasure for generations.

Quality and Safety First

We're committed to premium materials, non-toxic ingredients, and products that actually last. Every kit is crafted with care because your daughter's safety and your peace of mind matter most.

Memories Within Reach

Quality time shouldn't require expensive salon appointments or complicated planning. By creating complete, easy-to-use spa kits, we ensure every family can turn any afternoon into a special moment together.

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About the Best

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Join us on the Journey of Discovery

Thank you for being part of our mission to bring back real bonding time and create lasting memories. At Joyli, we're committed to helping mothers and daughters reconnect, one spa day at a time. Here's to Sunday afternoons filled with laughter, painted toes, and the kind of conversations that matter. Happy bonding!